Horses for Sale - Making the most of your Advert

At Horse Trader Online there are literally thousands of horses for sale. Our classified section is a hive of activity with new horse classified advertised everyday. With this in mind, how do you get your horse for sale noticed? You may have the best horse, but if no one notices your horse ad, you may never get a sale.

You will save time and money if you give your prospective buyers as much information as possible about your horse. Most buyers already have an idea of what horse they wish to buy and have spent time searching the Horse Trader Online classifieds. They only need more information. You can give this information by adding a few things to your classified advert. This will include:

Price you are asking for the Horse

Pricing your horse cheaply is not necessarily the best thing you can do. Not only will you get too many enquiries from people who may not know what they want, you will also be chasing away buyers who are looking for a quality horse.

Include a reasonable price and if it is at a premium, note the reason why in your ad. For example, if your horse has won championships, you should include tags like, “Multiple Champion Winner”, “In the Ribbons”, and others in your advert.

The idea is to include your price and draw attention as to why your horse is valued as it is.

Where is your Horse?

If a buyer likes your horse, there is still the issue of how the horse will get to the buyer. A horse at a good price but located in France when you are in England may not be the best buy.

Note the location of the horse and if you are willing to pay shipping costs to the new owner.

Include a Catchy Advert

Most people browsing through horse classifieds only read the title of the advert. Attract attention to your horse by including a catchy and knockout title. A horse buyer is not interested in a boring horse.

A horse classified like “black horse for sale”, may not attract as much attention as “Champion Black Beauty for Sale!” Before you place your classified advert, run it through a number of people. If they are attracted to it, it is probably a winner.

You may have to change your title if you find it is not attracting as much attention as you wished. There is no set rule of thumb for this. You may have to experiment.

Include a Photograph

Adding a picture will entice people to read an advertisement and will actually be worth more than a thousand words.

The human eye gets tired reading plain black and white print and is likely to move on to a more attractive advert. A simple test will show that you are likely to read a horse classified if you are attracted to the horse in the picture.

Ensure that the picture is that of the actual horse not an example from the internet. Take a full body photo identifying the horse, markings, desirable breed characteristics and other things that you think are important.

One photo may not be enough. You can include an “action photo”. Photographs of your horses performance such as reining, team penning, pleasure or endurance will draw the interest of people looking for that type of horse.

In these days of the internet, if you can include a video of your horse, you are likely to get more targeted customer enquiries of people who actually like your horse instead of time wasters.

When creating your horse advert at horse trader online, be specific, concise and truthful. Do not misrepresent your horse. And of course always include, and check, your telephone number. If you need any help then please speak to one of our customer advisors who can help you achieve the most from your ad.